urn:uuid:95b4bc3d-5624-5fd8-7f82-a2ef057e7b8b
http://www.smpte-ra.org/reg/335/2012/13/13
urn:smpte:ul:060e2b34.0101010d.0d0d0101.00000000
adid_prefix
The four character prefix of the advertising asset encoded in the file
adid_prefix
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d0102.00000000
adid_code
The unique identifier for the advertising asset encoded in the file
adid_code
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d0103.00000000
ad_title
Alpha-numeric combination that follows the prefix
ad_title
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d0104.00000000
brand
The advertiser brand that is associated to this product
Brand
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d0105.00000000
product
The product that is the extension of the brand
Product
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d0106.00000000
advertiser
The company or the agency's client that is advertising
Advertiser
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d0107.00000000
agency_office_location
The agency working with the advertiser and their office location
agency_office_location
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d0108.00000000
length
The intended length of the advertisement between SOM and EOM
Length
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d0109.00000000
medium
Medium - Television/Radio/Print etc
Medium
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d010a.00000000
sd_flag
SD Flag - CDC Flag for SD Code (video only)
sd_flag
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000
urn:smpte:ul:060e2b34.0101010d.0d0d010b.00000000
parent
Parent - the parent company of the advertiser
Parent
urn:smpte:ul:060e2b34.01040101.01100200.00000000
false
false
0
urn:smpte:ul:060e2b34.027f010d.0d0d0100.00000000